Hubless BMX Concept Bike by Bradford Waugh

I found this on the web and it's pretty awesome. It is called Hubless BMX Bike by Bradford Waugh. Instead of using some sort of magnet, the Hubless Road Bike Concept pictured will use geared rollers for a smooth ride. More interesting than the hubs, the crankset is hooked up to a roller which will power the hubs.